Hey, you got an opinion? Thought so. Well…(gulp)…we’d love to hear it.  For example, do you prefer iPhone or Blackberry Pearl? What about Cheez-it’s or Cheetos? Or Bix vs. Singsnap? And more importantly, why do you think one’s better than the other?

To find answers to these and other burning questions, the Bix team is proud to launch Versus. It’s a fun research project that lets our community get to the elusive “why?” of individual preferences.

This “why?” is critical to helping us all figure out what’s really important (and what’s not). It also helps folks figure out what questions to ask when you’re considering two products. A case in point, someone may prefer the Blackberry Pearl to the iPhone because of its ”tactile keyboard” and “it’s easier to use with one hand”. While someone else may choose the iPhone for the “big bright beautiful screen” and “intuitive and usable UI.”

This is the sort of meaningful info we’re hoping to dig a little deeper for (while having some fun along the way). We hope Versus proves to be a cool and useful tool. Try it out, and please give us your honest feedback.

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